Over the Edge


Collaborated closely with the Executive Director to develop a strategic plan to promote this annual fundraiser - Rapelling down 27 stories of the Wit Hotel in downtown Chicago.

Managed a content calendar, utilized original images, and created relatable, interactive assets for social media. Additionally, designed and printed sponsor and participant packets, ensuring cohesive and effective communication across all promotional materials.

Facebook posts, Instagram posts, sponsor packets, participant kits & & direct mail.

The Event
Participants going Over the Edge for Family Empowerment Centers would commit to raise $1000 or more to rappel down 27 stories of the Wit Hotel, Chicago. Each participant would be able to create a fundraising profile to garner financial support and share the goal of this fundraiser. Every participant would receive training with the staff of Over the Edge before the event itself to learn how to safely rappel down the side of the building.

The Cause
In a time when our most vulnerable families such as the immigrant population in Chicago are in great need, Family Empowerment Centers continues to meet that need by providing food for these families and additional educational support through camps and after school programs. Proceeds from this event would directly support the food pantry and the myriad of mentoring programs offered to the children in the community such as summer soccer camps, summer day camps, football camp for the local High School, and our after school program.

The Collaboration
Family Empowerment Centers, partnered with Over The Edge, a global industrial rappelling event company that aids non-profits in hosting profitable, unique & safe charity events.

Designs for Social
Sharing mission and goals of the fundraiser and event promotion

My contribution : Photography, Concept, Design, Content & Social Media

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Photography

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GOLF OUTING - EXPERIENTIAL EVENT